From today, the ATB subscription can be paid using a smartphone thanks to the Jiffy service, made available by UBI Banca and SIA, which allows you to transfer money in real time between individuals and to pay by mobile phone, alongside cash and other payment instruments more traditional digital ones, such as credit cards.
Using Jiffy, ATB customers can purchase or renew their subscription in a few simple steps, by debiting their current account or card with IBAN. Thanks to the use of the smartphone, the purchase and the renewal become simple and immediate. The transaction, in addition to being fast, takes place in a secure environment, without any information leaving the bank's systems.
Buy and renew your subscription in a few simple steps
To purchase or renew an ATB subscription with Jiffy, you need to register on the site atb.bergamo.it -to which reference is made for all the detailed operational information-, associate your mobile phone number combined with the Jiffy service with your personal card (b-card) or with that of family members, enabling the notification with the payment request to be sent to the same mobile phone . By confirming the request, the customer receives the ticket by e-mail.
With this initiative, ATB Azienda Trasporti Bergamo confirms its commitment to offering its customers innovative solutions aimed at simplifying their experience, both before and during the journey.
The panorama of the world of digital payments
The possibility of renewing the season ticket of ATB with the smartphone, the first transport company in Italy to offer this service, is one of the many signs that testify to the growth of payments with alternative instruments to cash: the "new digital payments", in the two-year period 2016-2017, grew by around 50% (reaching 46 BILLION € for 2017) and digital transactions via smartphone increased by 60% (reaching 2017 BILLION at the end of 6,7 total €).
"The transport sector is experiencing a period of particular turmoil and is showing great attention to innovation in the digital payments sector", he says Natascia Noveri, Marketing Manager of UBI Banca. “In this context, UBI Banca has launched a collaboration with ATB, once again demonstrating its digital vocation. With ATB and SIA we have studied a totally new and very simple user experience: we believe that the user should be facilitated in all those circumstances in which the convenience, speed and simplicity of making a payment are crucial elements”.
“ATB has always been oriented towards customer satisfaction; the introduction of a new digital and innovative system for renewing season tickets certainly goes in this direction. New technologies represent an opportunity to better serve our subscribers and, together with competent partners, we continue to bet on innovation at the service of public transport” he declared Gianni Scarfone, General Manager of ATB Bergamo Transport Company.
“The use of Jiffy for the payment and renewal of transport season tickets, an absolute novelty for Italy, shows how useful, easy and safe the service created by SIA is. In the last three years we have invested heavily in Jiffy, together with over 130 banks, to promote the digitization of our country and simplify the use of services by users and citizens", he comments Marco Polissi, Jiffy Manager of SIA.
