Prada on top in Hong Kong where the stock closed trading with a rise of 5,21% at 43,45 local dollars, equal to 5,08 euros per share. The stock was driven throughout the session by press rumors relating to a possible interest of the French Wertheimer family, which already controls the brand Chanel, but analysts are very cautious and speak of an "implausible" hypothesis.
Prada and media rumors
As reported by The newspaper, shortly before Christmas there would have been a meeting between Miuccia Prada, her son Lorenzo Bertelli and representatives of the English fund connected to the Wertheimer family. During the meeting we would have talked about future of Miuccia Prada who, according to the newspaper led by Alessandro Sallusti, "could continue to design Miu Miu, a brand which she already deals with alone while for Prada she shares the creative director seat with Raf Simons, the Belgian designer whose stylistic vision no one has anything to do with to say."
Not only that, the English fund would have put on the table a figure equal to approximately half the value of the group, which is 111,18 billion Hong Kong dollars, corresponding to approximately 12,99 billion euros.
The judgment of the analysts
Although the stock made sparks on the stock market, For the moment, analysts remain with their feet on the ground. According to them, in fact, the family has always seemed reluctant to sell shares of the capital, especially at a price equal to half the current market capitalisation.
Furthermore, Equita, speaking of the hypothesis that Miuccia Prada will completely leave the creative leadership of the brand of the same name, defines the hypothesis as "implausible".
