Essilor Luxottica, the Italian-French eyewear giant led by Francesco Milleri e Diesel, the flagship brand of Otb group, have entered into an exclusive 10-year licensing agreement for the design, manufacturing and global distribution of glasses Diesel.
The first part of the agreement will be in force immediately and until 31 December 2029. There is then an automatic renewal option for the following five years. The first collection will be available on the market starting from the first quarter of 2025. This signature further strengthens the relationship between the two parties, which began in 2022.
“I am very proud of the partnership with EssilorLuxottica, a leading global group that stands out for the exceptional quality of its products and unique know-how. Diesel confirms itself as one of the coolest fashion brands and, thanks to its modern and inclusive approach, is increasingly capable of attracting the attention of younger generations. I am sure that this agreement will mark a fundamental stage in the new path of the brand and will contribute to consolidating its global positioning,” he commented Renzo Rosso, President of the OTB Group and Founder of Diesel.
The new collections will be developed under the creative guidance by Glenn Martens, Creative Director of Diesel, and will play irreverently with materials and technologies to embrace Gen Z's growing passion for the brand, with genderless products suitable for everyone.
“We have always looked with admiration at Renzo Rosso, his exceptional entrepreneurial vision and his unconventional approach. We are happy to share this spirit with consumers all over the world through innovative and uniquely designed glasses, an expression of Renzo's personality and Diesel's DNA", commented Francesco Milleri, President and CEO of EssilorLuxottica.
