otb, the international fashion and luxury group that owns the brands Diesel, Jil Sander, Maison Margiela, Marni, Viktor&Rolf, companies Staff International e Good Kid, and which holds a stake in the brand Amiri, and Chalhoub Group, a leading partner in creating experiences dedicated to the world of luxury in the Middle East with a portfolio of ten proprietary brands and more than 450 international brands, have signed a strategic joint venture agreement to significantly expand the presence of luxury brand by Otb in the area.
Otb, the details of the joint venture
This partnership combines Chalhoub's expertise and consolidated infrastructure with the uniqueness, creativity and innovation of OTB's brands. The objective is the creation of a dynamic and integrated retail network to strengthen the presence of Jil Sander, Maison Margiela and Marni in Middle East through the opening of new stores, the enhancement of brands' e-commerce platforms and local marketing activities.
“We are enthusiastic about the collaboration with Chalhoub Group, the most important luxury partner in the Middle-East area, with vast expertise in this region. For us this agreement is strategic and takes place at a very positive moment for our brands, which are enjoying great visibility thanks to all the work done in recent years, aimed above all at enhancing the creativity and quality of the product,” he commented Renzo Rosso, founder and president of the Otb group. “With this partnership we want to bring the beauty of our brands to the Middle-East and spread it in this region, one of the most interesting markets in the world at the moment. I am happy to have entered into this alliance with Chalhoub Group because we share the same values and the same vision.”
Patrick Chalhoub, group president of Chalhoub Group, said: “We are proud to continue our collaboration with the OTB Group and I am sure that this strategic agreement can further accelerate our shared path, characterized by the passion that unites us for the world of luxury. Working closely with OTB, we aim to expand and develop the Group's unique portfolio of iconic brands, Jil Sander, Maison Margiela and Marni, across all countries in the Gulf region. Our focus will be on providing our customers with a high-quality offering, exceptional services and personalized experiences across all channels.”
The partnership plans to open more than 15 retail store over the next 5 years and will focus on key markets such as the United Arab Emirates, Qatar, Saudi Arabia and Kuwait, in addition to the Maison Margiela boutique, already present in the Dubai Mall, and the presence in the main shopping centers and concept stores of the area.
