isybank, Intesa Sanpaolo's digital bank has surpassed 3 billion euros in stocks. Of these, approximately 50% are young people aged 18-25 who deposit their monthly income and use their Isybank account to manage their daily expenses. "Isybank confirms its position as a benchmark for the evolution of personal finance for younger generations," the bank emphasizes in a statement.
Isybank: customers and offerings
Isybank provides a snapshot of the behavior of young people who are increasingly careful savers and make informed financial choices sustainability-oriented, which the digital bank promotes with loyalty initiatives, also aimed at potential customers.
The mechanism developed by isybank rewards customers' virtuous actions, encouraging prudent and responsible financial management, which also has educational benefits for younger generations. The offering includes: three tariff plans, a zero-fee account for those under 35, financing, savings through a small and large savings account, and a range of digital payments, insurance, and investment funds focused on environmental and social sustainability.
CEO Valitutti: "Promoting savings and financial awareness is our priority."
"With isybank, Intesa Sanpaolo has created value for its customers by offering them an innovative project that is part of the group's broader digital transformation, which represents one of the pillars of the 2026-2029 Business Plan presented by CEO Carlo Messina," the company emphasizes. The following are planned: 4,6 billion euros allocated to technology and growth in continuity with the path started over the years through the isytech platform.
“Promoting the value of savings and financial awareness through simple digital tools is our priority, particularly towards young people, to whom Isybank is dedicating increasing attention – underlines Antonio Valitutti, CEO of ISYBANK We offer easy ways to save and make their projects a reality, from the smallest to the most important, by supporting them in adopting virtuous financial behavior. More and more, our customers are choosing us as their go-to bank. In fact, we have 170 thousand salaries credited and over 260 thousand utility bills domiciled. Data that confirms how isybank is increasingly the trusted bank, the one with which people operate on a daily basis and the one to entrust their savings to, so we can grow together."
Valitutti concludes: "The goal is to create value for our community and for the group to which we belong, working to ensure that accessibility and inclusion are the core values of our business."
