Alliance Insurance, company of the group Generali, presents the “Financial Education Tour”, a new project aimed at improving the financial and insurance awareness of Italians, tackling the persistent illiteracy that affects 10% of the population. This journey, consisting of Six Steps in various Italian cities, it is carried out in collaboration with local institutions and sees the active participation of Alleanza consultants.
Alleanza Assicurazioni Financial Education Tour
THEobiettivo is to close the gap in financial education, with a focus on gender gap highlighted by the Edufin index. The tour includes moments of discussion in the morning on data and analysis of the area, followed by "Financial well-being rituals" in the afternoon, focused on the female world.
This initiative is part of Alleanza's broader "National Financial and Insurance Education Plan", launched in 2020, which aims to promote financial and insurance culture in the country. The first appointment is scheduled Friday March 8, in Milan. The next stage will be held in Venice on April 12th. The tour will then continue to Palermo, Florence, Naples and Bari.
Comments
Davide I will pass, CEO of Alleanza Assicurazioni and Country Chief Marketing & Product Officer of Generali Italia, underlined the importance of concretely addressing the challenges of financial education "to improve the overall picture which still sees a significant part of Italians below the levels of enough". “These six stages – he added – are an opportunity to meet and stimulate debate between private operators, institutions and communities, so as to identify targeted and tangible actions for the different situations of financial fragility highlighted by our Report, starting precisely from 'female empowerment, an indispensable element for real emancipation'.
Claudia Ghinfanti, Marketing Manager of Alleanza Assicurazioni, highlighted the crucial role of financial education for the economic independence of women. “Financial and insurance education is a powerful lever for improving the financial independence of women, as a tool for emancipation, female empowerment and personal protection. Female financial literacy is one of the pillars of our action and this tour, with the involvement of female citizens within the "Rituals of financial well-being" events, aims to spread culture to combat the gender gap" .
