Officially launched “Genertel Home Insurance”, the new insurance solution from the Generali group that renews the way you protect your home, focusing – in the company's intentions – on the needs of those seeking comprehensive, customizable, and easy-to-manage coverage. Today in Italy, despite approximately 80% of families owning their own home, only 45% are insured against property damageAdded to this are the estimates of approximately 3 million domestic accidents each year, many of which can result in significant consequences and high repair costs. It is in this context that Genertel's new modular offering fits in, designed for homeowners and tenants who want to protect their homes by choosing only what they really need, with a digital approach that allows coverage to be activated in just a few minutes via the website or app.
"In a context where home protection is becoming increasingly central, Genertel is strengthening its commitment to supporting people with simple, customizable, and easily accessible tools. With Genertel Home Insurance, we are further expanding our offering, starting with people's real needs. A home is one of the most important assets for Italians, and we want to make its protection simpler, more accessible, and truly tailored," said Genertel. Fabio Moraldi, Head of P&C Insurance, Marketing & Digital Channels at Genertel.
Here's how the new home solution works
The new Genertel Home Insurance stands out for some key elements, among which it is worth highlighting: additional coverage for pets and for risks related to digital operations; maximum customization, thanks to modular packages that include guarantees such as phenomena
electricity, natural disasters, home assistance and additional home protections; fully digital process, with instant quotes, activation in minutes, and full management from your smartphone; 24/7 assistance services for emergency response in the event of household breakdowns.
