Essilor Luxottica e Meta have signed a ten-year agreement which marks a new chapter in their collaboration in the field of intelligent glasses. This extension of the partnership follows the success of the Ray Ban Stories, launched in 2019, and the Ray-Ban Meta, whose second edition was released in 2023 and is performing well in many markets, including the United States, Canada, the United Kingdom, Australia and several European countries such as France, Germany and Italy.
The Ray-Ban Meta
The new Ray-Ban Meta offers an advanced combination of technology and functionality. These smart glasses allow you to make calls, take photos, record and share videos, listen to music and live stream content. With the recent integration of AI goal In the United States and Canada, the capabilities of the glasses have expanded further, allowing users to manage a wide range of operations directly through the device.
Essilux and Meta: new agreement and possible investment
Agreement renewal extends collaboration to all 150 brands of the Del Vecchio family-controlled eyewear giant’s portfolio, including a long-term commitment to developing the next generation of smart glasses. This new phase of the partnership moves away from previous temporary agreements and aims to consolidate a structured and ongoing relationship between the two companies.
In addition, Meta is considering the purchase of a 5% stake in Essilux, an investment worth about $1,5 billion. Although this share is modest compared to Meta's market capitalization on the Nasdaq, it underscores the Menlo Park company's long-term commitment.
Comments
“I am proud of the path we have travelled so far with EssilorLuxottica and excited about what we will still do in the long term,” he said. Zuckerberg –. We have the opportunity to transform a pair of glasses into the primary technology platform of the future and make it both desirable and fashionable.”
Francesco Milleri, Chairman and CEO of EssilorLuxottica, added: “For more than six decades, EssilorLuxottica has led the transformation and innovation of the eyewear and vision care industry, making it one of the most innovative companies in the world. While we are still in the early stages of this journey, our work with Meta has been an important milestone in making eyewear the gateway to an increasingly connected world.”
With this agreement, Meta and EssilorLuxottica aim to strengthen their position in the smart glasses market, trying to overcome the competition of cell phones and smartwatches.
