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Apple, revenue alarm: falling for the fourth consecutive quarter even if profit grows. China, Mac and iPad weigh heavily

Two-sided quarterly report for Apple: good profits but revenues continue to fall despite the good performance of the iPhone - The stock market, however, rewards the stock

Apple, revenue alarm: falling for the fourth consecutive quarter even if profit grows. China, Mac and iPad weigh heavily

For the fourth consecutive quarter the revenues of Apple they are down 1%. The difficulties of the Chinese market but also of products such as i are weighing on the high tech giant Mac and iPad which contributed to a 3% drop in sales during the fiscal year. Precisely the decline in revenues ends up overshadowing the appreciable growth in profits, which in the third quarter of 2023 rose from 20,72 billion dollars to 22,95 billion with a value of 1,46 dollars per share which exceeded expectations. Apple anticipated that the last quarter of the year, which is usually among the most effervescent, will also be stagnant. In conclusion, revenues for the whole of 2023 are expected to be in line with last year, i.e. around 117 billion against the expectations of financial analysts which amounted to 122 billion. Luckily for Apple there is theiPhone which between July and September increased revenues by 2,8% reaching 43,81 billion dollars and exceeding market forecasts.

Apple remains an undisputed strong point of American and global high tech and it is no coincidence that the title was also held yesterday MY BAG gained 2,18% on the Nasdaq but it is the general uncertainty about the near future of the Californian company that keeps the markets worried, even if the Chinese market could soon show signs of revival and the softening of the Fed's monetary policy should help the Big Tech.

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