During the September keynote “It's Glowtime,” broadcast live from the Steve Jobs Theater on the Apple Campus in Cupertino, Apple has pulled out his latest wonders from his hat, including the highly anticipated iPhone 16,Watch Apple 10 and the news on AirPods of the new generation. But not only that: the real protagonist was Apple Intelligence, an advanced AI announced last June, with which the Cupertino company aims to inaugurate "a new era", as declared by CEO Tim Cook.
After the launch of the new products, the Apple shares fell slightly (less than 1%). They subsequently gained 0,041%, but in pre-market trading they are down again by 0,014%. Analysts remain optimistic: with the introduction of Apple Intelligence, they are expecting record sales and a possible surge in the stock.
Apple Watch 10: Larger display and elegant, lightweight design
THEApple Watch 10 Series immediately caught the attention. The new model is equipped with a wider, thinner and with better visibility, even when you are not looking directly at it. design, in addition to being elegant, it is lighter, with a thickness reduced to 9,7 mm thanks to miniaturized components. Available in new colors Jet Black and Rose, the Watch 10 introduces a Quad-core processor, the S10, designed to handle advanced functions related to artificial intelligence and new health monitoring features, such as sleep disturbance detection. The recharge, which allows you to reach 80% autonomy in just 30 minutes.
The device also includes advanced features for monitoring physical activity, such as measuring temperature and tides.
The models are available in aluminum versions (starting from 459 euro) and titanium (by 809 euro). The launch is scheduled for September 20, with pre-orders already open.
AirPods 4 and Max: Improved Sound Quality and Comfort
La fourth generation of AirPods It features a design studied to maximize comfort, thanks to the use of artificial intelligence that has analyzed thousands of ear conformations. Even theaudio takes a leap in quality, with deeper bass and improved Spatial Audio. There's also news for Siri, now more efficient at recognizing voices in noisy environments. The AirPods case has been reduced in size and now supports USB-C, guaranteeing up to 30 hours of battery life. For the Max model there have been no technical updates, but a new range of colors and a USB-C port, along with a new audio profile. Interesting initiative related to health: AirPods 4 also include a function for the hearing test, which automatically adjusts the volume based on the test results.
I prices they start at 149 euros for the basic model, while they go up to 199 euros for the version with active noise cancellation (Active Noise Control).
THEApple Watch Ultra 2, did not introduce a new model, but a updating of the existing version. Now available in an elegant satin black color, the Apple Watch Ultra 2 features a titanium bezel. It is available for pre-order now, but will be available for purchase starting September 20, with a price starting from 909 euros.
iPhone 16: Colors, Performance, and Action Button
The highlight of the event was, without a doubt, the presentation of the iPhone 16, consisting of four models: iPhone 16 basic, More, Pro e Pro MaxThe new model is distinguished by a palette of colors bright, with two shades of blue, pink, green, white and black. The design remains faithful to the classic dimensions, with 6,1 and 6,7-inch screens for the base and Plus models and the Pro models, with 6,3 and 6,9-inch screens, but introduces greater resistance thanks to the Ceramic Shield, now 50% more robust. The other big news is the introduction of theaction buttons, available for all versions, which allows quick access to functions such as the camera or zoom.
In all the new iPhone 16, the beating heart is the A18 chip, delivers a 30 percent performance improvement over the previous model, while also offering greater power efficiency. The GPU, improved by 40 percent, makes the new iPhone even more powerful for those who use graphics-intensive apps, like games or editing software. On the gaming front, the new iPhones will support AAA-level games, offering a smooth and immersive experience.
Le cameras rear include a 48 megapixel main sensor and a 12 MP wide angle, with autofocus ensures sharp shots even at wide angles. The Fusion Camera system (available only on the Pro models) promises very high quality shots in any light condition, especially in portrait mode and zoom.
The new iPhone 16 will be available for pre-order starting Friday, with deliveries starting September 20. prices start at 979 euros for the base models, while the Plus costs 1.129 euros. The Pro models will be available starting at 1.239 euros and 1.489 euros for the Pro Max.
Apple Intelligence is coming, but not in Italy
Apple has devoted a lot of space to Apple Intelligence, the new artificial intelligence platform integrated into devices such as the iPhone 16 and the Apple Watch 10. This technology offers several new the features, including text correction, custom emoji creation, and AI-powered image search and creation. Crab, the voice assistant, will be particularly enhanced: it will be able to perform more personalized tasks, occupy the entire screen to display more complete answers, and integrate relevant images and information. The attention to privacy one thing remains: Apple has confirmed that personal data will be treated securely on its servers. visual intelligence, an augmented reality feature, allows you to obtain detailed information about objects simply by pointing the camera.
However, for now, Apple Intelligence will only be available in English, with the introduction of other languages, including French, German and Spanish, planned for 2025. For Italian, however, we will have to wait even longer.
