This year's Apple event was called “Wonderlust”, a play on words on Wanderlust, “wanderlust” and Wonder, wonder; as if to say, “desire to be amazed”.
Apple drops its ace by offering its fans important changes to its high-end iPhones while there is no shortage of problems. The title yesterday evening the stock market lost 2%, while in the background the sales drop and the problems in China, where government workers are banned from using its devices and the general approach towards US technology becomes increasingly hostile.
Together, iPhone, Apple Watch and AirPod represent more than 60% of Apple's turnover, if services are excluded, so yesterday's event remains the most important event of the year for the Cupertino company.
In 2022, the company brought in revenues of $205 billion. The peak of sales in terms of number of phones was reached by the company in 2015 with over 231 million units. 2018 is the last year in which Apple disclosed sales by product type, and then moved on to turnover. Turnovers which, while sales remained at very high but stable values, continued to grow as a consequence of the increase in prices.
With the new Apple Watch information about your health
After an introduction dedicated to the Mac, which did particularly well in June, and to the Vision Pro, the augmented reality viewer, Apple CEO Tom Cool revealed the news for the Apple smartwatch: a new chip, S9, with performance up to 30% higher than the previous one and greater autonomy. Thanks to them you can ask, for example, the health information to Siri directly on the Watch (but only in English and Chinese), thanks to a more powerful neural processor. There is also a new processor Ultrawideband, as expected, to more accurately find devices with the Find My app. The display is not larger, but it is brighter and is better readable when outdoors.
A snap of your fingers to answer calls
But even a little magic doesn't hurt: there is a new gesture, Called Double tap, double tap, which can be used to answer calls and end them. But be careful: you don't touch the display, but you do they snap their fingers. And there's a new color, a which seizes on the fly success of the film Barbie.
Sustainability enters Cupertino with “Mother Nature”
The theme could not be missing in these times sustainability, presented with a video that summarized Apple's commitment to production with less water, renewable energy, less polluting transport, recycled materials and "certified" by Mother Nature herself, personified by the actress Octavia Spencer.
For example, leather disappears from straps, in favor of a new material called FineWowen made with recycled material. But there is also a new Apple Watch Ultra, which only adds a 2 to the name, which thanks to the S9 chip reaches 72 hours of battery life in energy saving mode, a record for Apple. This is also certified Carbon Neutral.
Usb-C port, in line with European standards on single charger
As part of the transition to USB-C charging of the iPhone, Apple is working to discontinue all accessories based on lightning and introduce new versions with USB-C. The European Parliament approved the rule definitively last October, all technological manufacturers must comply by the end of 2024. Apple thus abandons the Lightening cable adopted in 2012 for the launch of the iPhone 5. We start with the AirPods Pro 2, which are among the best-selling products; AirPods and AirPods Max will arrive later, as well as keyboards, mice, trackpads, batteries and more. Also expected is a software update that will improve automatic device switching, the ability to mute and mute the AirPods, and a new feature called Conversation Awareness that automatically mutes media when people start talking to the wearer.
Here are the details of the iPhone 15
The time has come for the new ones iPhone 15 and iPhone 15 Plus, with the dynamic island, which until now was only available in the top of the range iPhone 14 Pro, available in two sizes: 6.1 inches or 6.7 for the Plus model. detailhere are the features. Design very similar to the iPhone14. OLED Super Retina display with Dolby Vision support. Screen capable of double the brightness of the previous one. 48 megapixel main camera, up from 12 to 14 in the basic model. A16 processor, which was only present in the 14 Pro model. Pricing: iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue and black and in 128GB, 256GB and 512GB models starting from 979 euros and 1.129, respectively.
The iPhone 15 Pro will have a space camera
'S iPhone 15 Pro the arrival of titanium is confirmed which makes the model the lightest Pro ever made with the thinnest edges ever for iPhone.
Change the button at the top left, which was used to turn off the ringtone. It becomes an “action” button capable of different functions and interactions. In addition to muting, it allows: shortcuts, accessibility functions, opening the camera, turning on the flashlight and more. The colours: white, black, blue and “natural”. A17 Pro processor, the most powerful ever made by the company. The GPU improves with 20% more speed. 6-core architecture. The company says it's the biggest increase to its Apple Silicon architecture.
The USB-C in the case of the 15 Pro allows for transfer speeds of 10Gbps, which will make it much easier to download photos and videos (or any large files) from your phone. You can record a video directly connected to an external device, a professional function, in line with part of the ambitions of this product.
And then something new space: using two cameras together you can record spatial videos, in three dimensions, designed for the Apple viewer which will arrive in the next few months.
Among the improvements of camera: in the Pro Max model comes the telescopic lens capable of 5X optical zoom compared to the 3X of the Pro. The sensor is 25% larger.
Price: in Italy the 15 Pro drops compared to the 14 Pro, because it starts from 1239 compared to 1339 a year ago. The Pro Max has the same starting price, but with more gigabytes (256 against 128) for 1489 euros. The one-tera Pro Max model costs 1989 euros compared to 2139 a year ago.
