THEIndonesia officially Apple iPhone 16 banned and other new products Apple, like the Apple Watch Series 10, blocking both its sale and operation within its borders. The decision, which arose from unfulfilled investment promises from the Cupertino company, marks an unprecedented event. According to the Economic Times, the Indonesian Industry Minister, Agus Gumiwang Kartasasmita, said any iPhone 16 operating in the territory is considered “illegal.”
The severity of this measure is clear: it not only affects new sales, but also involves devices already on the market, creating potential headaches for tourists. “If you see a working iPhone 16 in Indonesia, know that it is illegal. Report it to us”.
A significant investment gap
At the heart of the matter is a significant gap in investments promised by Apple. The company had declared its intention to invest 109 million dollars to strengthen local infrastructure and support Indonesian supplies, but so far he only put 95 million on the table of dollars. This deficit of 14 million has prevented the Ministry of Industry from issuing the Imei (International Mobile Equipment Identity) certifications, essential for the marketing of devices.
In Indonesia, the law requires foreign companies to ensure 40% local content to operate. Apple had also promised to open research and development centers, the famous “Apple academies”, but its commitments have not been respected. Kartasasmita clarified: “We cannot issue the permits for the iPhone 16 until Apple fulfills its obligations”.
A complex market
Now, the ball is in Apple's court: how he intends to deal with this crisis that undermines its expansion in one of the most crucial emerging markets in Southeast Asia? To make matters even more complicated, there are iPhone 16 sales, which are not meeting expectations. Some analysts are reporting that Apple is considering a significant reduction in production of the new smartphones, with cuts that could reach several million units.
In a country where the per capita GDP is just $14.100, iPhones are not a mass choice. But this ban represents a historic moment in the tech landscape, with repercussions that could extend far beyond Indonesia’s borders.
