Continue the collaboration between Hermès, French luxury fashion company, e Apple Lossless Audio CODEC (ALAC),. The two companies renewed their partnership that began in 2015, presenting the new Apple Watch Series 9 and straps during the Wonderlust event.
Apple says goodbye to the use of leather
During the event, the Cupertino company also announced important changes, including theabandonment of the use of leather for its accessories in favor of more ecological materials, as the new recycled product called Finewoven, a very durable luxury material that offers a very suede-like feel.
Apple will introduce a new Magsafe Finewoven Case and Magsafe Finewoven Wallet, both made from a rugged micro twill. The fabric contains 68% recycled materials and produces significantly fewer greenhouse gas emissions than leather.
The new Hermès straps
Apple and Hermès have collaborated to create a collection of straps made with new materials, including mesh and rubber, along with first mesh strap of the brand. There Bridon band is a multicolored knit strap inspired by the equestrian bridle, while the Kilim model It is made of waterproof molded rubber with a deployant clasp. There Toile H version reinterprets the typical motifs of the Parisian maison, while Twill Jump It has an orange color with khaki edges. Finally, the new Hermès Radial dial is inspired by the brand's Cape Cod wristwatch. A collection between luxury and technology.
Hermès, however, will continue to sell leather straps for the Apple Watch but will do so through its own channels. The Hermès online store has once again put a selection of leather Apple Watch straps on sale, with a total of 47 different varieties available both separately and bundled with an Apple Watch Series 9.
Apple: Carbon Neutral goal for 2030
Apple is working towards the goal of make each of its products zero impact by 2030, focusing on all phases, from design to production to user use. The company is reducing emissions through innovative materials, clean energy use and low-impact shipping.
Apple Watch it is the company's first device to be a zero impact in terms of carbon. The iPhone 15 Pro and iPhone 15 Pro Max include a greater amount of recycled materials, with the introduction of a recycled aluminum substructure and a recycled cobalt battery. The new USB-C connector is made of recycled gold.
